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Santosh's Blog Posts

Kindle Unlimited in India – Value for Money if you love Indian authors.

I subscribed to Kindle Unlimited when it was launched in India. It was a very attractive offer. You pay less than INR 2k for unlimited book reading. Pure joy for any bibliophile with a Kindle. In next 2-3 days, I realized that the books available under Kindle Unlimited are very limited and even those who were available were not worth my time. I did continue my subscription due to my sheer laziness and some bit of hope that I might find a couple of books that were worth trying. I was disappointed in the end.

After that I did not renew my Kindle Unlimited subscription. But in last 2-3 months, Kindle store started stocking a large number of titles in Hindi. The collection is impressive. Amazon India store has really added a great amount of vernacular content. I have always felt that since Kindle became my primary mode of reading, I started reading fewer books in Hindi. Now, I have picked quite some books in Hindi on my Kindle. It seems that Kindle Unlimited is slowing offering better value to its Indian subscribers but it is still nowhere close to what is available to US subscribers. Also, one key feature that Amazon India store does not let us lend/share Kindle books that we have bought to other family members or friend. You can do that by setting a family library if you are buying books from Amazon US store.

For the time being I am sticking to Kindle Unlimited but I expect it to evolve and respect India customers.

The Amazon India bookstore itself needs to pay some attention to its design and features. If I am looking to pick a New York Times bestseller, there is no way to readily explore the titles. Usually, I explore the titles on Amazon US store and then buy them in India store. The bestsellers listed in Amazon India stores.. well do not reflect my taste (see the picture above) and I believe that of a majority bibliophiles.

The biggest Productivity bottleneck for gadget/tech-lovers, and how to overcome it.

We love our gadgets and tinkering with them. We like to use the best of the best and cannot wait to get our hands on the next ‘beta’ or ‘developer version’. We experiments with all the shortcuts, mail-management systems, inbox zero, GTD… But if you are like me, we always feel that our systems are not perfect and spend significant time on improving them. Ironically, the time spent on improving the systems makes our systems inefficient.

I spent a lot of time perfecting my system and religiously improving my system to achieve the next level of productivity. And, I realized that the biggest bottleneck in achieving the next level of efficiency and productivity is ‘my in-flux productivity setup’. I was not letting my ‘system’ to mature.

I decided to correct the system and here are some learnings from that.

  1. Knowing the limitations of your ‘system’ is key to achieving stress-free productivity. It is more important than knowing several fancy features in detail. We need to know the limitations. I messed my backup once as I was not aware of Apple Time-machine’s backup limitations. (Apple Time-machine is not for archiving or long duration backup.)
  2. Stick to one Operating System. I have worked extensively on all the major operating systems and have multiple machines configured with different operating systems. I tried my best to achieve a seamless syncing and uniform work-flow that can work on my MacOS, Windows, Linux, iOS and Android setup. But, it is impossible. Better, stick to one operating system, and a compatible mobile operating system and life becomes blissful. My vote goes for MacOS and iOS setup till google comes up with a better OS for laptops or Microsoft comes up with better mobile OS.
  3. Remove as many decision points as you can. My machines had 3–4 word processing applications, 4 note-taking application and subscription to 4 cloud storage/photo storage services. I was in love with Ulysses interface, Scrivener’s extensive feature list and forced to have Microsoft Word because of professional compulsions. I was using multiple mail clients (Airmail, Outlook, Mailbird, Thunderbird etc.) on my multiple machines. I realized that for every routine work I needed to make a choice which machine and which application to use. I made my life much easier by removing all the decisions and making my next steps automatic.

I am now working on perfecting my system and I am quite excited by the outcomes.

Social media is not the barometer of nation’s mood.

Social media is increasingly influencing policy makers, politicians and bureaucrats in visualizing and shaping some of the key decisions that have a very comprehensive impact on all citizens. Mass media too these days is factoring social media reactions heavily in their analysis and in building their viewpoint on many issues. If we go by social media indicators, Trump was losing heavily, BJP was going to win a majority in Bihar and Delhi elections, and demonetization was to have some minor inconveniences to most of the people.

Social media has limited capacity to assess the impact or reaction of mass when you consider that it only represents a fraction of overall population. Only 36.5% people in India have access to internet (just to keep in mind that in majority of internet access surveys define internet users as those who have accessed Internet once, the percentage of regular users is very small). And, 71% of the internet users are male, and majority resides in urban and peri-urban areas.

Furthermore, the distinctly urban, male-dominated, educated and privileged profile of social media does not only result in opinions and views that only reflect beliefs and interests of dominant segments but also discourages others who do not have similar opinions from sharing their opinions, a phenomenon known as spiral of silence.

Another very interesting aspect of social media platform is how an idea or opinion is judged. It is all about likes, retweet and shares. And, everyone’s likes, retweets and shares carry the same weight; approval or disapproval is just a mouse click away. This is relevant and logical when we are talking about topics such as who is more popular Shahrukh Khan or Akshay Kumar, or whether you like a Mac or PC.But it takes a very interesting turn when we are assessing evaluating technical topics based on social media reaction.

Some topics, such as whether we should be going for genetically modified crops, we should set up nuclear power-plants, or what should be our approach to managing environment and forest, require far more technical understanding and expertise for discussion and cannot be judged on the basis of likes, dislikes or retweets. But on social media opinion (read approval/disapproval in form of a click) of an environmental expert is same as that of any other person. 1000 retweets and shares of a viewpoint/opinion do not make that valid if the opinion/viewpoint is technically flawed or invalid.

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