One of the luckiest things that can happen to you in life is, I think, to have a happy childhood.
-Agatha Christie

Indeed, a happy childhood is something that every kid deserves. On this literacy day, we started something that was our contribution to add happiness to some childhoods. We (know more about what we do) started a campaign titled “Lighting Up Young Minds”. The objective of this campaign is to inculcate the habit of reading in rural children and make it a fun activity.

Personally, I vouch for the magical effect that reading has on growing up children. It can transform and transfigure childhoods. Unfortunately, our rural kids often do not have either access to quality reading material; or the boring academic books have made reading a drab and dull activity. We want to make reading a fun activity and inculcate the habit of reading.

So, we partnered with Pratham Books for getting some quality reading content and conducted reading sessions at more than 250 locations to start the campaign. We reached more than 17000 children in a single day.

Each reading session was followed by a painting competition and some fun activities for children. From ‘Chhota Bheem’ to ‘Indian national flag’… their imagination captured it all.

This is just a start for us. We are looking to reach more than 100,000 children on by this Children’s Day. We want to make this a regular event and get more people, partners to engage in this. Drop us a line in the comments if you want to contribute in our this goal.